Year of Cheer: Give Back & Get 30% Off at Second Story!
Help us bring cheer to hospitalized children this holiday season! Donate a new toy, celebrate every child’s one-of-a-kind “zebra stripes,” and receive 30% off your full Second Story purchase. [...]
Brighton Sparkle + Second Story Style
Second Story brings you cozy, effortless fashion just in time for Thanksgiving. From soft knits to relaxed layers, these looks keep you comfortable, confident, and beautifully put together.
Brighton Trunk Show at Gee Loretta!
Join us for our Brighton Trunk Show on November 21 & 22! Meet Brighton rep Leigh Ann, explore the full collection, and shop exclusive jewelry, handbags, and gift-worthy accessories you won’t want to miss. [...]
Shop Small Saturday at Gee Loretta!
Join us for Shop Small Saturday at Gee Loretta! Discover fabulous fashion and meet incredible local businesses — Black Grove, New Mexico Tea Company, Blossom & Barrel, and Gilly Loco — all coming together under one roof for a celebration of community [...]
Vest Dressed: Fall’s Finest Blazers & Vests
Step inside Second Story and feel the magic—our boutique is beautifully decorated for Christmas and filled with festive fashion, cozy layers, and holiday-ready style worth a sequel. [...]
Girls Just Want to Have Fun
Add some fun to your fashion! ✨ This week at Gee Loretta, we’re celebrating playful style with bold prints, nostalgic details, and accessories that make you smile—because life’s too short for boring clothes. [...]
Sky High Style: Discover Second Story
Discover Second Story at The WearHouse—where curated consignment meets sky-high style. Brooke takes our latest finds out under the New Mexico sun, proving that sustainable fashion has never looked this good. [...]
Crushing It: Luxe Looks for Everyday Living
Velvet’s having a moment—and we’re here for it. At Gee Loretta, we’re embracing the plush, polished charm of crushed velvet in pieces that feel as good as they look. This isn’t your grandmother’s holiday fabric. It’s rich, wearable, and ready to crush your [...]
Second Story Sparkle
Discover shimmer and shine at the foot of the Sandia Mountains—new arrivals at Second Story bring everyday radiance to life.
Grown-Up Grunge
Rebellion never looked so refined. Discover Gee Loretta’s “Grown-Up Grunge” collection—moody knits, flannel feels, and denim that define effortless edge. [...]
No Tricks, Just Chic: Boo-tique Finds at Second Story!
Fall has officially cast its spell, and at Second Story, we’re embracing Boo Season with fashion that’s hauntingly stylish! Brooke has brewed up a collection of looks that capture all the magic of October—playful, cozy, and full of personality. [...]
Two Icons. Endless Inspiration.
Two fashion icons, two unforgettable legacies. Diane Keaton and Iris Apfel may have graced the world with vastly different aesthetics, but both left indelible marks on the style landscape—each a masterclass in self-expression. [...]
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