About Us

About Gee Loretta! | Celebrating 37 Years of Style & Community

Welcome to Gee Loretta!, Albuquerque’s premier destination for women’s fashion since 1988. For over 37 years, we’ve proudly served as more than just a boutique — we’re a place where style, community, and connection come together.

At Gee Loretta!, fashion is about more than clothes — it’s about confidence, creativity, and celebrating who you are. Every piece in our boutique is hand-selected with love, featuring a mix of timeless classics and fresh, modern trends that make every woman feel beautiful.

We take pride in being part of the heartbeat of Albuquerque’s small business community. Just like Shop Small Saturday, we believe in lifting up others — showcasing local talent, supporting small brands, and introducing our customers to amazing creators you may not know about. When you shop at Gee Loretta!, you’re not just discovering fashion; you’re supporting dreams, passion, and the spirit of local entrepreneurship.

Our team is here to make your shopping experience personal, fun, and inspiring. From one-on-one styling to outfit-building for every occasion, we’re dedicated to helping you look and feel your absolute best.

As we celebrate 37 years of fashion and friendship, we invite you to stop in, connect, and be part of something special. At Gee Loretta!, it’s not just about style — it’s about community, confidence, and the joy of shopping small.