Women's Boutique

Hours

Celebrating 37 Years of Style | Gee Loretta! Women’s Boutique in Albuquerque

For 37 years, Gee Loretta! has been Albuquerque’s destination for chic, modern women’s fashion. Discover timeless pieces, designer favorites, and everyday styles that make you look and feel your best.

Store Locator

Gee Loretta!
Celebrating 37+ years of fashion, friendship & fun!

Hours:
Monday – Saturday | 10am – 5pm

Second Story
Style worth a sequel—right inside Gee Loretta!

Hours:
Friday & Saturday | 10am – 2pm

📍 10655 Montgomery Blvd NE • Albuquerque, NM 87111
📞 505-292-6652

Blog posts

Second Story Chic: Warm & Wonderful Finds!

December 18, 2025

Discover Cozy Christmas Chic at Second Story with warm textures, soft winter layers, and festive, snuggle-worthy style—perfect for celebrating the season with comfort, charm, and sustainable fashion. [...]

The Second Half of the 12 Days of Christmas

December 14, 2025

Step into the second half of our 12 Days of Christmas celebration at Gee Loretta! The boutique is sparkling with festive fashion, joyful surprises, and holiday magic you won’t want to miss. Join us this week for cozy style, cheerful moments, and the most [...]

Red Hot Holiday: Red, Silver & Gold Shimmer

December 11, 2025

Celebrate the season in Second Story’s hottest holiday hues—red, silver, and gold shimmer—featuring sparkling consignment finds and festive closeouts that bring instant Christmas magic to your wardrobe.

About Gee Loretta! | Celebrating 37 Years of Fashion, Style & Community!

Welcome to Gee Loretta!, Albuquerque’s premier women’s boutique and a trusted name in fashion for over 37 years. Since 1988, we’ve been the destination for women who love unique clothing, curated accessories, and a shopping experience rooted in style, service, and sophistication.

Fashion is ever-changing, and so are we. At Gee Loretta!, you’ll find a seamless blend of the latest trends and timeless classics—pieces that let you express your individuality with ease and confidence. Our boutique is more than just a place to shop; it’s a space to be inspired, to rediscover your personal style, and to celebrate the beauty of looking and feeling your best.

Deeply rooted in our community, Gee Loretta! continues to evolve while staying true to the values that built our legacy—exceptional service, beautiful fashion, and genuine connection. As we celebrate 37 years of dressing the women of Albuquerque, we invite you to explore our collection and experience why style truly is timeless at Gee Loretta!

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