Women's Boutique

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Celebrating 37 Years of Style | Gee Loretta! Women’s Boutique in Albuquerque

For 37 years, Gee Loretta! has been Albuquerque’s destination for chic, modern women’s fashion. Discover timeless pieces, designer favorites, and everyday styles that make you look and feel your best.

Store Locator

Gee Loretta!
Celebrating 37+ years of fashion, friendship & fun!

Hours:
Monday – Saturday | 10am – 5pm

Second Story
Style worth a sequel—right inside Gee Loretta!

Hours:
Friday & Saturday | 10am – 2pm

📍 10655 Montgomery Blvd NE • Albuquerque, NM 87111
📞 505-292-6652

Blog posts

Fashion Re-Told! Second Story

January 08, 2026

Second Story is where fashion gets a beautiful second chapter—featuring curated, once-loved pieces that feel fresh, modern, and sustainably stylish, all waiting to be discovered. [...]

Fresh Finds for 2026 have arrived at Gee Loretta, featuring modern, versatile new arrivals with polished comfort, subtle sparkle, and elevated details designed to carry you effortlessly from winter into spring. [...]

New In and Ready to Shine in Second Story

January 01, 2026

Kick off 2026 with fresh new fashion at Second Story, featuring beautifully curated new looks ready to shine—plus enjoy Gee Loretta!’s Winter Clearance Sale at 50% off, Friday & Saturday, 10–5. [...]

About Gee Loretta! | Celebrating 37 Years of Fashion, Style & Community!

Welcome to Gee Loretta!, Albuquerque’s premier women’s boutique and a trusted name in fashion for over 37 years. Since 1988, we’ve been the destination for women who love unique clothing, curated accessories, and a shopping experience rooted in style, service, and sophistication.

Fashion is ever-changing, and so are we. At Gee Loretta!, you’ll find a seamless blend of the latest trends and timeless classics—pieces that let you express your individuality with ease and confidence. Our boutique is more than just a place to shop; it’s a space to be inspired, to rediscover your personal style, and to celebrate the beauty of looking and feeling your best.

Deeply rooted in our community, Gee Loretta! continues to evolve while staying true to the values that built our legacy—exceptional service, beautiful fashion, and genuine connection. As we celebrate 37 years of dressing the women of Albuquerque, we invite you to explore our collection and experience why style truly is timeless at Gee Loretta!

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