Women's Boutique

Hours

Celebrating 37 Years of Style | Gee Loretta! Women’s Boutique in Albuquerque

For 37 years, Gee Loretta! has been Albuquerque’s destination for chic, modern women’s fashion. Discover timeless pieces, designer favorites, and everyday styles that make you look and feel your best.

Store Locator

Gee Loretta!
Celebrating 37+ years of fashion, friendship & fun!

Hours:
Monday – Saturday | 10am – 5pm

Second Story
Style worth a sequel—right inside Gee Loretta!

Hours:
Friday & Saturday | 10am – 2pm

📍 10655 Montgomery Blvd NE • Albuquerque, NM 87111
📞 505-292-6652

Blog posts

Shop Small Saturday

November 24, 2025

Shop Small Saturday brings together local makers, exclusive gifts, heartfelt community giving, and special savings for a day of celebrating and supporting Albuquerque’s small businesses. [...]

Year of Cheer: Give Back & Get 30% Off at Second Story!

November 23, 2025

Help us bring cheer to hospitalized children this holiday season! Donate a new toy, celebrate every child’s one-of-a-kind “zebra stripes,” and receive 30% off your full Second Story purchase. [...]

Brighton Sparkle + Second Story Style

November 20, 2025

Second Story brings you cozy, effortless fashion just in time for Thanksgiving. From soft knits to relaxed layers, these looks keep you comfortable, confident, and beautifully put together.

About Gee Loretta! | Celebrating 37 Years of Fashion, Style & Community!

Welcome to Gee Loretta!, Albuquerque’s premier women’s boutique and a trusted name in fashion for over 37 years. Since 1988, we’ve been the destination for women who love unique clothing, curated accessories, and a shopping experience rooted in style, service, and sophistication.

Fashion is ever-changing, and so are we. At Gee Loretta!, you’ll find a seamless blend of the latest trends and timeless classics—pieces that let you express your individuality with ease and confidence. Our boutique is more than just a place to shop; it’s a space to be inspired, to rediscover your personal style, and to celebrate the beauty of looking and feeling your best.

Deeply rooted in our community, Gee Loretta! continues to evolve while staying true to the values that built our legacy—exceptional service, beautiful fashion, and genuine connection. As we celebrate 37 years of dressing the women of Albuquerque, we invite you to explore our collection and experience why style truly is timeless at Gee Loretta!

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