Grown-Up Grunge
Rebellion never looked so refined. Discover Gee Loretta’s “Grown-Up Grunge” collection—moody knits, flannel feels, and denim that define effortless edge. [...]
No Tricks, Just Chic: Boo-tique Finds at Second Story!
Fall has officially cast its spell, and at Second Story, we’re embracing Boo Season with fashion that’s hauntingly stylish! Brooke has brewed up a collection of looks that capture all the magic of October—playful, cozy, and full of personality. [...]
Two Icons. Endless Inspiration.
Two fashion icons, two unforgettable legacies. Diane Keaton and Iris Apfel may have graced the world with vastly different aesthetics, but both left indelible marks on the style landscape—each a masterclass in self-expression. [...]
Desert Glow: Fashion that Blooms in the Desert
Step into the sunshine with Desert Glow: Fashion that Blooms in the Desert. At Second Story, we celebrate the beauty of New Mexico through curated fashion that’s as unique and radiant as the landscape itself. Discover hand-selected pieces, timeless designer finds, and effortless style that lets your wardrobe bloom in every season. [...]
The Simple Life Styled at Gee Loretta!
At Gee Loretta, we’re redefining what comfort looks like. Because in our world, feeling good and looking good go hand in hand. Whether your day is packed with plans or paused for self-care, this season’s new arrivals are made to move with you—[...]
Bosque Bound: Second Story Style in Full Bloom
Surrounded by golden leaves and New Mexico sunshine, Bosque Bound: Second Story Style in Full Bloom captures the beauty of fall fashion in nature—showcasing effortlessly chic consignment looks from Albuquerque’s favorite boutique, Second Story.
Fall’s Golden Hour: Metallic Magic & Modern Classics
Fall’s most radiant looks have arrived. Discover shimmering metallics, timeless trousers, and golden accessories that define the season’s glow—only at Gee Loretta! [...]
Wrapped in Style in Second Story
Every piece at Second Story has a story worth sharing—curated for quality, style, and a second chance to shine. Whether you’re searching for timeless classics or on-trend statement makers, our jackets, knits, and cozy layers are ready to wrap you in [...]
Wearable Art, Practical Heart
This season, style is stepping up—designed to multitask right alongside you. At Gee Loretta, we’re bringing you fashion that’s equal parts practical and poetic: pieces that not only look beautiful, but work beautifully, too. [...]
Every Occasion, Every Elegance
When it comes to fashion, every occasion deserves a little extra magic—and at Second Story, that magic comes in the form of our dressy dress collection. Whether you’re saying yes to an elegant gala, stepping out for a romantic evening, or attending a [...]
Silks & Cords “Tie-Dyed” all Together!
This fall, Gee Loretta is curating a story of contrast, harmony, and elevated ease. Our newest arrivals lean into three standout textures—each powerful on its own, but magic when styled together. [...]
Second Story Sporty
At Second Story, we love to reimagine fashion in fresh, unexpected ways—and what better way to show off sporty-chic looks than right in the heart of our community? —because style is always worth a sequel. Pre-Loved • Re-Loved • Resale [...]
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