12 Days of Christmas at Gee Loretta!
Join us for Gee Loretta’s 12 Days of Christmas—featuring festive fashion, daily deals, local artists, and joyful surprises that make it the perfect time to shop local, support community, and celebrate the magic of the season. [...]
Second Story Selects!
Discover extraordinary holiday gifts at Second Story! From vintage furs and fine estate jewelry to sparkle fashion and designer accessories, our curated gift guide is filled with one-of-a-kind treasures waiting to delight the women on your list. [...]
Comfy, Cute & Cinched: Elastic-Waist Wonders
Discover effortless holiday style with our newest edit of elastic-waist favorites — comfy, cute pieces that keep you polished while moving beautifully through the season. Plus, we're still accepting toy donations to support hospitalized children! [...]
Shop Small Saturday
Shop Small Saturday brings together local makers, exclusive gifts, heartfelt community giving, and special savings for a day of celebrating and supporting Albuquerque’s small businesses. [...]
Year of Cheer: Give Back & Get 30% Off at Second Story!
Help us bring cheer to hospitalized children this holiday season! Donate a new toy, celebrate every child’s one-of-a-kind “zebra stripes,” and receive 30% off your full Second Story purchase. [...]
Brighton Sparkle + Second Story Style
Second Story brings you cozy, effortless fashion just in time for Thanksgiving. From soft knits to relaxed layers, these looks keep you comfortable, confident, and beautifully put together.
Brighton Trunk Show at Gee Loretta!
Join us for our Brighton Trunk Show on November 21 & 22! Meet Brighton rep Leigh Ann, explore the full collection, and shop exclusive jewelry, handbags, and gift-worthy accessories you won’t want to miss. [...]
Shop Small Saturday at Gee Loretta!
Join us for Shop Small Saturday at Gee Loretta! Discover fabulous fashion and meet incredible local businesses — Black Grove, New Mexico Tea Company, Blossom & Barrel, and Gilly Loco — all coming together under one roof for a celebration of community [...]
Vest Dressed: Fall’s Finest Blazers & Vests
Step inside Second Story and feel the magic—our boutique is beautifully decorated for Christmas and filled with festive fashion, cozy layers, and holiday-ready style worth a sequel. [...]
Girls Just Want to Have Fun
Add some fun to your fashion! ✨ This week at Gee Loretta, we’re celebrating playful style with bold prints, nostalgic details, and accessories that make you smile—because life’s too short for boring clothes. [...]
Sky High Style: Discover Second Story
Discover Second Story at The WearHouse—where curated consignment meets sky-high style. Brooke takes our latest finds out under the New Mexico sun, proving that sustainable fashion has never looked this good. [...]
Crushing It: Luxe Looks for Everyday Living
Velvet’s having a moment—and we’re here for it. At Gee Loretta, we’re embracing the plush, polished charm of crushed velvet in pieces that feel as good as they look. This isn’t your grandmother’s holiday fabric. It’s rich, wearable, and ready to crush your [...]
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