Joseph Ribkoff Trunk Show at Gee Loretta!

August 30, 2026

Be among the first to preview Joseph Ribkoff Spring 2027 at Gee Loretta! Explore six beautiful new collections and join us for two fabulous days of fashion.

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End of Summer Edit in Second Story

August 27, 2026

Celebrate the last days of summer with sunny colors, beautiful florals, easy denim and one-of-a-kind finds that transition effortlessly into fall.

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Toning It Down—Without Losing the Spark ✨at Gee Loretta!

August 23, 2026

Ease into fall with deeper colors, artistic prints, beautiful textures and lightweight layers that tone things down without losing their spark.

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Fresh Finds, Fabulous Style at Second Story

August 20, 2026

Discover fresh outfits, designer handbags, statement jewelry and one-of-a-kind finds to refresh your wardrobe at Second Story.

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The In-Between Season at Second Story

August 13, 2026

Discover the perfect in-between-season style at Second Story, with lightweight fabrics, earthy colors, rich textures, and one-of-a-kind finds for August.

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Brighton, Birthday Sparkle & 38 Years of Gee Loretta!

August 10, 2026

Join us Friday, August 14, for a special Brighton Trunk Show with Leigh Ann as we celebrate 38 wonderful years of Gee Loretta! ✨


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Pink, Polished & Ready to Celebrate! Second Story

August 06, 2026

Celebrate Gee Loretta!’s 38th birthday with polished pink styles, one-of-a-kind Second Story treasures, and 38 years of friendship, fashion, and community! 💕

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38 Years of Style, Sparkle & Gee Loretta!

August 03, 2026

Celebrate 38 fabulous years of Gee Loretta!—honoring the fashion, friendships and wonderful Albuquerque community that made it all possible! ✨

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It's the Little Things at Gee Loretta!

August 02, 2026

Thoughtful touches like pearls, embroidery, shimmer and beautiful embellishments prove that the smallest details make the biggest style statement.

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Dress Up, Stand Out & Sparkle

July 30, 2026

Discover beautiful dresses, sparkling details and one-of-a-kind occasion styles at Second Story—because every celebration deserves a fabulous find!

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Silk, Linen & Standout Standout Details

July 26, 2026

Discover the effortless beauty of silk and linen, elevated by standout details, beautiful textures, and accessories that make every look uniquely yours.

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Bold, Beautiful & Striped in Second Story

July 23, 2026

Fresh stripes, standout accessories, and one-of-a-kind consignment finds make this week at Second Story anything but basic.

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