🇺🇸 Summer Clearance Starts Friday!

June 29, 2026

Celebrate the 4th of July with Gee Loretta!'s Summer Clearance Event! Enjoy 50% OFF summer styles, boutique fashion, and your favorite looks during our holiday sale in Albuquerque. [...]

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Summer Style That Keeps You Cool in Second Story

June 25, 2026

Stay cool all summer with breezy dresses, colorful accessories, and one-of-a-kind fashion finds waiting at Second Story.

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Planet Trunk Show at Gee Loretta!

June 21, 2026

For two days only, you'll have access to an expanded selection of Planet Clothing, featuring the brand's signature silhouettes, lightweight fabrics, artistic textures, and effortlessly chic style. [...]

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Tailored & Timeless in Second Story

June 18, 2026

Discover timeless fashion at Second Story with tailored blazers, classic denim, designer handbags, and elevated essentials that never go out of style.

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Cool Cotton Candy Colors for Hot Summer Days

June 15, 2026

Soft cotton candy colors, breezy fabrics, and effortless summer style come together in this week's sweetest new arrivals at Gee Loretta.

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Denim Days & Summer Ways: Your Summer Style Starts Here

June 11, 2026

Discover effortless summer style with timeless denim, breezy layers, and one-of-a-kind accessories from Second Story. From classic jackets to lightweight denim tops, these curated looks are perfect for sunny days and warm summer nights.

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Stitched to Stand Out at Gee Loretta!

June 07, 2026

Bursting with color and creativity, our newest embroidered collection features stunning details, wearable artistry, and playful accessories that make every outfit feel special.

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Sunny Days, Stylish Ways in Second Story

June 04, 2026

From vacation-ready dresses to vibrant accessories, discover effortless summer style at Second Story with unique finds designed for sunny days and warm nights

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Cool, Calm & Sun-Sational Summer Fashion

May 31, 2026

Stay cool and stylish this summer with breathable linen tops, soft cotton separates, embroidered shorts, and Sun'N'Sand SPF 50 hats. Discover effortless warm-weather fashion at Gee Loretta in Albuquerque.

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Bright Looks, Warm Nights

May 28, 2026

Bright colors, playful accessories, and effortless summer fashion come together at Second Story with vibrant looks perfect for patio dinners, vacation nights, and warm summer evenings in Albuquerque. [...]

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Coral + Olive at Gee Loretta!

May 24, 2026

Coral and Olive are the must-have color pairing of the season at Gee Loretta! Discover fresh summer styles filled with playful warmth, grounded sophistication, and effortless boutique fashion perfect for Memorial Day weekend and beyond. [...]

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Stars, Stripes & Second Story

May 21, 2026

Celebrate Memorial Weekend in style with curated summer fashion, patriotic-inspired looks, and unique accessories at Second Story — Albuquerque’s favorite women’s consignment boutique. [...]

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