Women's Boutique

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Celebrating 37 Years of Style | Gee Loretta! Women’s Boutique in Albuquerque

For 37 years, Gee Loretta! has been Albuquerque’s destination for chic, modern women’s fashion. Discover timeless pieces, designer favorites, and everyday styles that make you look and feel your best.

Store Locator

Gee Loretta!
Celebrating 37+ years of fashion, friendship & fun!

Hours:
Monday – Saturday | 10am – 5pm

Second Story
Style worth a sequel—right inside Gee Loretta!

Hours:
Friday & Saturday | 10am – 2pm

📍 10655 Montgomery Blvd NE • Albuquerque, NM 87111
📞 505-292-6652

Blog posts

Model wearing a Frank Lyman graphic fashion top at Gee Loretta! in Albuquerque during the one-day Fall 2026 Frank Lyman Trunk Show.

Frank Lyman Fall 2026 Trunk Show

July 06, 2026

Be among the first to shop the Frank Lyman Fall 2026 Collection at Gee Loretta! Join us Thursday, July 9 for our first-ever one-day trunk show in Albuquerque.

🇺🇸 Summer Clearance Starts Friday!

June 29, 2026

Celebrate the 4th of July with Gee Loretta!'s Summer Clearance Event! Enjoy 50% OFF summer styles, boutique fashion, and your favorite looks during our holiday sale in Albuquerque. [...]

Summer Style That Keeps You Cool in Second Story

June 25, 2026

Stay cool all summer with breezy dresses, colorful accessories, and one-of-a-kind fashion finds waiting at Second Story.

About Gee Loretta! | Celebrating 37 Years of Fashion, Style & Community!

Welcome to Gee Loretta!, Albuquerque’s premier women’s boutique and a trusted name in fashion for over 37 years. Since 1988, we’ve been the destination for women who love unique clothing, curated accessories, and a shopping experience rooted in style, service, and sophistication.

Fashion is ever-changing, and so are we. At Gee Loretta!, you’ll find a seamless blend of the latest trends and timeless classics—pieces that let you express your individuality with ease and confidence. Our boutique is more than just a place to shop; it’s a space to be inspired, to rediscover your personal style, and to celebrate the beauty of looking and feeling your best.

Deeply rooted in our community, Gee Loretta! continues to evolve while staying true to the values that built our legacy—exceptional service, beautiful fashion, and genuine connection. As we celebrate 37 years of dressing the women of Albuquerque, we invite you to explore our collection and experience why style truly is timeless at Gee Loretta!

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