Women's Boutique

Holiday Hours

Celebrating 37 Years of Style | Gee Loretta! Women’s Boutique in Albuquerque

For 37 years, Gee Loretta! has been Albuquerque’s destination for chic, modern women’s fashion. Discover timeless pieces, designer favorites, and everyday styles that make you look and feel your best.

Store Locator

Gee Loretta!
Celebrating 37+ years of fashion, friendship & fun!

Hours:
Monday – Saturday | 10am – 5pm

Second Story
Style worth a sequel—right inside Gee Loretta!

Hours:
Friday & Saturday | 10am – 2pm

📍 10655 Montgomery Blvd NE • Albuquerque, NM 87111
📞 505-292-6652

Blog posts

Watch Party Style: Cute, Cozy & Ready for the Snacks

February 05, 2026

Second Story’s Watch Party Style is all about cute, cozy, look-good-feel-good fashion that keeps you comfortable and confident whether you’re there for the game, the snacks, or the commercials. [...]

Love Looks Good on You is a celebration of Valentine-inspired style at Gee Loretta, featuring heart-filled fashion, romantic reds and pinks, and handcrafted jewelry—timeless pieces designed to make you feel confident, radiant, and effortlessly stylish beyond [...]

Where Winter Clears & Style Appears

January 29, 2026

After a winter storm clears in Albuquerque, blue skies and effortless style take center stage. Discover beautiful layers, cozy textures, and timeless pieces at Second Story—where style appears naturally and every look is ready for its next chapter. [...]

About Gee Loretta! | Celebrating 37 Years of Fashion, Style & Community!

Welcome to Gee Loretta!, Albuquerque’s premier women’s boutique and a trusted name in fashion for over 37 years. Since 1988, we’ve been the destination for women who love unique clothing, curated accessories, and a shopping experience rooted in style, service, and sophistication.

Fashion is ever-changing, and so are we. At Gee Loretta!, you’ll find a seamless blend of the latest trends and timeless classics—pieces that let you express your individuality with ease and confidence. Our boutique is more than just a place to shop; it’s a space to be inspired, to rediscover your personal style, and to celebrate the beauty of looking and feeling your best.

Deeply rooted in our community, Gee Loretta! continues to evolve while staying true to the values that built our legacy—exceptional service, beautiful fashion, and genuine connection. As we celebrate 37 years of dressing the women of Albuquerque, we invite you to explore our collection and experience why style truly is timeless at Gee Loretta!

Discover the Details