Women's Boutique

Holiday Hours

Celebrating 37 Years of Style | Gee Loretta! Women’s Boutique in Albuquerque

For 37 years, Gee Loretta! has been Albuquerque’s destination for chic, modern women’s fashion. Discover timeless pieces, designer favorites, and everyday styles that make you look and feel your best.

Store Locator

Gee Loretta!
Celebrating 37+ years of fashion, friendship & fun!

Hours:
Monday – Saturday | 10am – 5pm

Second Story
Style worth a sequel—right inside Gee Loretta!

Hours:
Friday & Saturday | 10am – 2pm

📍 10655 Montgomery Blvd NE • Albuquerque, NM 87111
📞 505-292-6652

Blog posts

Stars, Stripes & Second Story

May 21, 2026

Celebrate Memorial Weekend in style with curated summer fashion, patriotic-inspired looks, and unique accessories at Second Story — Albuquerque’s favorite women’s consignment boutique. [...]

Spring fashion is getting a fresh new silhouette at Gee Loretta! Discover chic cropped jackets, flattering Capri pants, breezy linens, and effortless layered looks designed to help women feel stylish, confident, and comfortable all season long. [...]

Summer Whites at Second Story

May 14, 2026

Discover effortless summer style at Second Story with crisp whites, soft neutrals, lightweight layers, and elevated accessories perfect for warm-weather fashion in Albuquerque. [...]

About Gee Loretta! | Celebrating 37 Years of Fashion, Style & Community!

Welcome to Gee Loretta!, Albuquerque’s premier women’s boutique and a trusted name in fashion for over 37 years. Since 1988, we’ve been the destination for women who love unique clothing, curated accessories, and a shopping experience rooted in style, service, and sophistication.

Fashion is ever-changing, and so are we. At Gee Loretta!, you’ll find a seamless blend of the latest trends and timeless classics—pieces that let you express your individuality with ease and confidence. Our boutique is more than just a place to shop; it’s a space to be inspired, to rediscover your personal style, and to celebrate the beauty of looking and feeling your best.

Deeply rooted in our community, Gee Loretta! continues to evolve while staying true to the values that built our legacy—exceptional service, beautiful fashion, and genuine connection. As we celebrate 37 years of dressing the women of Albuquerque, we invite you to explore our collection and experience why style truly is timeless at Gee Loretta!

Discover the Details