Dolcezza Samples Spring 2026
Fresh Dolcezza. Future-season style. Wholesale prices. Don’t miss this rare Spring & Summer 2026 sample sale at Gee Loretta. [...]
Fashion Re-Told! Second Story
Second Story is where fashion gets a beautiful second chapter—featuring curated, once-loved pieces that feel fresh, modern, and sustainably stylish, all waiting to be discovered. [...]
New In and Ready to Shine in Second Story
Kick off 2026 with fresh new fashion at Second Story, featuring beautifully curated new looks ready to shine—plus enjoy Gee Loretta!’s Winter Clearance Sale at 50% off, Friday & Saturday, 10–5. [...]
The Final Flurry
Finish your holiday shopping with ease at Gee Loretta, where fast, festive, and fabulous gifts—from sparkling favorites to thoughtful local finds—make last-minute gifting feel joyful, chic, and effortless. [...]
Second Story Chic: Warm & Wonderful Finds!
Discover Cozy Christmas Chic at Second Story with warm textures, soft winter layers, and festive, snuggle-worthy style—perfect for celebrating the season with comfort, charm, and sustainable fashion. [...]
The Second Half of the 12 Days of Christmas
Step into the second half of our 12 Days of Christmas celebration at Gee Loretta! The boutique is sparkling with festive fashion, joyful surprises, and holiday magic you won’t want to miss. Join us this week for cozy style, cheerful moments, and the most [...]
Red Hot Holiday: Red, Silver & Gold Shimmer
Celebrate the season in Second Story’s hottest holiday hues—red, silver, and gold shimmer—featuring sparkling consignment finds and festive closeouts that bring instant Christmas magic to your wardrobe.
12 Days of Christmas at Gee Loretta!
Join us for Gee Loretta’s 12 Days of Christmas—featuring festive fashion, daily deals, local artists, and joyful surprises that make it the perfect time to shop local, support community, and celebrate the magic of the season. [...]
Second Story Selects!
Discover extraordinary holiday gifts at Second Story! From vintage furs and fine estate jewelry to sparkle fashion and designer accessories, our curated gift guide is filled with one-of-a-kind treasures waiting to delight the women on your list. [...]
Comfy, Cute & Cinched: Elastic-Waist Wonders
Discover effortless holiday style with our newest edit of elastic-waist favorites — comfy, cute pieces that keep you polished while moving beautifully through the season. Plus, we're still accepting toy donations to support hospitalized children! [...]
Shop Small Saturday
Shop Small Saturday brings together local makers, exclusive gifts, heartfelt community giving, and special savings for a day of celebrating and supporting Albuquerque’s small businesses. [...]
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