Sky High Style: Discover Second Story
Discover Second Story at The WearHouse—where curated consignment meets sky-high style. Brooke takes our latest finds out under the New Mexico sun, proving that sustainable fashion has never looked this good. [...]
Crushing It: Luxe Looks for Everyday Living
Velvet’s having a moment—and we’re here for it. At Gee Loretta, we’re embracing the plush, polished charm of crushed velvet in pieces that feel as good as they look. This isn’t your grandmother’s holiday fabric. It’s rich, wearable, and ready to crush your [...]
Second Story Sparkle
Discover shimmer and shine at the foot of the Sandia Mountains—new arrivals at Second Story bring everyday radiance to life.
Grown-Up Grunge
Rebellion never looked so refined. Discover Gee Loretta’s “Grown-Up Grunge” collection—moody knits, flannel feels, and denim that define effortless edge. [...]
No Tricks, Just Chic: Boo-tique Finds at Second Story!
Fall has officially cast its spell, and at Second Story, we’re embracing Boo Season with fashion that’s hauntingly stylish! Brooke has brewed up a collection of looks that capture all the magic of October—playful, cozy, and full of personality. [...]
Two Icons. Endless Inspiration.
Two fashion icons, two unforgettable legacies. Diane Keaton and Iris Apfel may have graced the world with vastly different aesthetics, but both left indelible marks on the style landscape—each a masterclass in self-expression. [...]
Desert Glow: Fashion that Blooms in the Desert
Step into the sunshine with Desert Glow: Fashion that Blooms in the Desert. At Second Story, we celebrate the beauty of New Mexico through curated fashion that’s as unique and radiant as the landscape itself. Discover hand-selected pieces, timeless designer finds, and effortless style that lets your wardrobe bloom in every season. [...]
The Simple Life Styled at Gee Loretta!
At Gee Loretta, we’re redefining what comfort looks like. Because in our world, feeling good and looking good go hand in hand. Whether your day is packed with plans or paused for self-care, this season’s new arrivals are made to move with you—[...]
Bosque Bound: Second Story Style in Full Bloom
Surrounded by golden leaves and New Mexico sunshine, Bosque Bound: Second Story Style in Full Bloom captures the beauty of fall fashion in nature—showcasing effortlessly chic consignment looks from Albuquerque’s favorite boutique, Second Story.
Fall’s Golden Hour: Metallic Magic & Modern Classics
Fall’s most radiant looks have arrived. Discover shimmering metallics, timeless trousers, and golden accessories that define the season’s glow—only at Gee Loretta! [...]
Wrapped in Style in Second Story
Every piece at Second Story has a story worth sharing—curated for quality, style, and a second chance to shine. Whether you’re searching for timeless classics or on-trend statement makers, our jackets, knits, and cozy layers are ready to wrap you in [...]
Wearable Art, Practical Heart
This season, style is stepping up—designed to multitask right alongside you. At Gee Loretta, we’re bringing you fashion that’s equal parts practical and poetic: pieces that not only look beautiful, but work beautifully, too. [...]
Follow
Sign up to get the latest on sales, new releases and more …
© 2026 Gee Loretta.
505-292-6652
Powered by Shopify
