Year of Cheer: Give Back & Get 30% Off at Second Story!

November 23, 2025

🎁 Year of Cheer: Give Back & Get 30% Off at Second Story!

At Second Story, we believe fashion is more than clothing — it’s community, connection, and bringing joy wherever we can. This holiday season, we’re opening our hearts (and our doors!) to support children spending their holidays in the hospital. And we’d love for you to join us.

🦓 Meet the Mascot: Zebras & the “Year of Cheer”

This year, we’re celebrating with a symbol that’s as meaningful as it is adorable: the zebra.
Why zebras? Because no two zebras have the same stripes — just like no two children are alike. Every child is beautifully unique, wonderfully one-of-a-kind, and deserving of joy, comfort, and cheer.

Our “Year of Cheer” toy drive embraces that spirit by reminding us that even a small gift can brighten a child’s day in the most extraordinary way.

🎁 How You Can Help

We are collecting new, unwrapped toys for hospitalized children right here in our community. These sweet surprises will bring smiles, comfort, and a moment of cheer during a difficult season.

And to thank you for spreading kindness…

💛 Bring in an Unwrapped Toy & Enjoy 30% Off!

When you donate a toy, you’ll receive 30% OFF your entire Second Story purchase.
It’s our way of saying thank you for giving from the heart.
(Excludes estate jewelry & GeeLuxe items.)

✨ Why It Matters

Your generosity does more than fill a gift box.
It reminds a child that someone is thinking about them.
It brings joy to families during stressful times.
It turns holiday shopping into something meaningful, memorable, and filled with love.

And that’s exactly what the Year of Cheer is all about.

🛍️ Shop, Share, and Spread Joy

Drop off your toy, enjoy your savings, and shop incredible finds from Albuquerque’s best curated consignment boutique. From cozy knits to sparkly holiday pieces, Second Story is full of treasures ready to start their next chapter — all while you help create a moment of magic for a child in need.

Together, we can make this holiday season a little brighter, one zebra-striped smile at a time. 🦓💛