Second Story: Pink, Polished & Ready to Celebrate!

This week at Second Story, we’re celebrating with one of fashion’s happiest colors—pink! From soft blush and pretty rose to bold magenta, pink adds a fresh, feminine touch to every wardrobe.

It is also the perfect color for a very special occasion: Gee Loretta!’s 38th birthday!

A Little Pink Changes Everything

Pink can be playful, polished, romantic, or bold. A beautiful pink dress makes an instant statement, while a colorful jacket or patterned top adds just the right amount of personality to an everyday outfit.

Pair softer shades with white, cream, or denim for an effortless look. Let bright pink shine with black or neutral separates. Finish it with a pretty handbag, sparkling jewelry, or a fabulous pair of shoes—and you are ready to celebrate!

One-of-a-Kind Style With a Second Story

The fun of shopping Second Story is never knowing what stylish treasure you will discover. Our carefully selected consignment collection includes beautiful pieces from the closets of our Gee Loretta! customers, with many items new with tags or in excellent condition.

Each piece has its own story, and now it is ready for a fashionable new chapter with you.

Celebrating 38 Years of Gee Loretta!

For 38 years, Gee Loretta! has been more than a place to shop. It has been a place for friendship, laughter, confidence, and community.

We are so thankful for the generations of women who have shopped with us, celebrated with us, and made Gee Loretta! part of their lives. Your support has made every year possible, and we are grateful to celebrate this wonderful milestone with you.

Stop by Second Story, discover a little something pink, and join us in celebrating 38 years of style, sparkle, and Gee Loretta!

Second Story: Style Worth a Sequel.

Second Story is located inside the Gee Loretta! WearHouse at 10655 Montgomery Blvd NE in Albuquerque, New Mexico.

Open Friday and Saturday from 10 AM–5 PM.

Because every beautiful outfit deserves another chapter.